2012年09月29日
louboutin pas cher Pocket contest nine main compan
Internetentrance for several years for a change, this battle is a mobile phone .Do the Internet has an unspoken consensus :entrance has been the recent distance .From the earliest to the directory as the core of the portal ,the algorithm is the core of the search ,with factitious core social networks ,now came to the mobile terminal is at the core of the mobile phone .
Mobile phone is not the hardware itself, but that it has become the largest mobile Internet and the user points of articulation ,and naturally became the biggest entrance to the mobile internet .
The iPhone global crazy hot ,apple ,Samsung to devour the whole industry 95% of the profits,let the giants scramble for .According to the latest CNNIC report ,as of 2012 6at the end of the month,China mobile phone netizen dimensions beyond the first desktop computer user ,achieve 388000000 ,mobile phone users ratio rises to 72.
2% .The entire Internet from PC end to mobile phone terminal transfer irreversible historical trend ,louboutin pas cher,make mobile phone instantly become the Internet giants have to compete for the strategic highland .
In June, set up only 2 years of millet company success of the third round of financing of $216000000 ,investors in the millet gives the valuation is :$4000000000 .Please allow me to emphasize ,this is Chinese Internet and China business circles throughout history,gucci borse, from scratch to one billion $ in the level most quickly .
Let Lei Jun with millet won the super game of the first disc ,is the wild growth of intelligent mobile phone market .Smell money .the crocodiles rush on like a swarm of hornets .Over the past year, Baidu ,Shanda, Netease ,360,the main Internet giants come one after another .
And Tencent ,Sina and other secret Sogou ,layout ,not to mention Huawei ,ZTE and other huge volumes of mobile phone manufacturers ,as well as the Meizu ,second line manufacturer .In the hot ,even the coal boss ,Luo Yonghao that since the media have to squeeze in play .
They do the enthusiasm of the mobile phone ,not by Apple continued strong and millet first-mover advantage the quench .The war of entire industry intervention program, I call it the Internet of the first world war .
Whether millet Lei Jun ,or 360 of theZhou Hong brothers ,the Internet mobile phone business logic reached unusually consistent :hope from the hardware terminal path master mobile Internet entrance .
However ,this is a false proposition, is it right? ?I still want to leave time to do answer ,because all modes are try out ,the internet no prophet .Here I would like to explore is ,the super game game player fighting ?Their roles and what are they? As a marketing veteran ,I 4Pportfolio theory faithful .
Because of Mccarthy deep, is 4Preal insight into the essence of marketing and constant .That would sell capacity = product + price + + marketing channels .The following brief analysis ,used the 4P mobile internet war the nine major war party .
The main products :millet in mistress wars quality has been questioned ,from the intervening time ,gucci,shipments ,the pressure of competition ,the estimated quality is relatively stable ,at the same time have meters chat software support .
Price :millet started 1999strategic advantagehas been later wolves more ruthless price bite and become a disadvantage ,but millet financing make it has the energy hits the price war .Channel :the telecommunication operator mature line channels, and millet + ALL + ally ,Lei Jun online channel .
Sales force :in just 2 short years to build the millet fans economy ,this record is to be broken .Comments: the leader, although the leader is temporary .Risk :single product profit is the opponent down at the same time a year in a rhythm can ensure coverage ,if M chat and other line under the ecological system has not formed the difference, it will quickly narrow advantage .
360 products:the Internet services, Zhou Hong of Chinese common user understanding and skill recognized .In the new field of hardware and launched a mobile phone Huawei and Haier full coverage strategy ,making the overall quality can keep step with like millet .
Price :at present 999 yuan series is an advantage ,through the window to save huge marketing costs make product benefit .The price space depends on the pattern itself shipments ,peuterey prezzi,more variable .
Channel :Qihoo itself has very strong 360 bodyguard,window to sell mobile phone is a great pioneering work .Currently millet camp challenged its conversion rate is lower than 3/10000 .Sales force :Internet slobber warfare ,such as second 360admission,no one dares to say first ,louboutin pas cher,but selling mobile phone spell not only online .
Comments: the showstoppers .360 alwayslet others do not make money is strong, their ability to make money in general ,peuterey outlet,chaussures louboutin,scarpe gucci,in the mobile phone market seems to be so .But don 360anti-virusis considered showstoppers ,although this time no longer have similar to free VS charge strategic advantage .
Risk is the machine pop sales conversion rate ,it will have a direct impact on the confidence of the mobile phone manufacturers .Baidu Baidu product :look at the mobile phone only with partners such as Dell shallow custom ,built-in Baidu cloud services ,but not much product differentiation .
Price :as China Internet Co ( no one) ,Baidu has enough cash to his mobile phone ,peuterey outlet,but for many years to ensure that 90% of the resources to search used to bank discount .Channel flow :as king ,baidu only in the home or mobile phone users search for pushing the introduction results ,can get amazing results ,conversion rate of more than 360 .
Sales force :like Baidu genes generally robust .Comments: trying to .With years of trying ,baidu electronic business client tasted ,it always was busy watching .It is not from the terminal ,but from the cloud to seize the mobile internet .
Maybe the real risk in Baidu ,except for second things made outside of search the courage ,the courage of Sike in the end .Tasted not great .Products :Alibaba and Tianyu cooperation Ali cloud mobile phone echo seems to be general ,but the gamble Ali cloud OS if and Alipay Taobao strong application depth is very alarming through power .
Price :at present the group itself is raised a large sum of money to buy back shares, gamble mobile phone financial limited .Channel :Taobao itself user amount will not be underestimated .
Don explain .Sales force :over the years to build a China PR case models of Ali marketing team ,once with a good product to summon wind and call for rain .Comments: the gamblers ,peuterey prezzi,Alibaba has chosen a very dangerous road -- do system ,a big bet to win big,christian louboutin pas cher, big bet big .
This is also consistent with Ma Yun style ,do not take the unusual way ,christian louboutin,eat ,eat the fat cake !Can ?Turn around and go ,its industrial chain is too thick .Products :grand grand force has been the lack of a strong product gene ,box and e-book is a case in point ,but the grand content chain big enough .
Price :Grand also being privatized ,to mobile phone how much money do not say it ,just look for the network Disney mobile phone number to hit the road .Channel :a grand system online coverage and push team .
Sales force :Grand also needs to prove itself in the promotion of the ability of hardware .Of course ,before the marketing is the core products in general .Comments: the stopgap .Chen Tianqiao is Chinese Internet real strategist ,content + hardware ,this is a must do ,regardless of the success or failure .
Risk is an old problem: how to make suffer the market to welcome the first-class hardware products .For the big ,important not only to participate in .Netease :Netease product product gene and up to 25 APPlet people see a slightly higher .
The price of power :Ding Lei has claimed that the price will be lower than one thousand yuan .Channel :Netease mailbox and APP clusters have a strong push capabilities .Sales force :from the portal ,online games to APP ,Ding Lei is not weak in marketing .
Comments: participants .Ding Lei in the Chinese Internet is known as the do not see the rabbit is not spread eagle .Netease itself with plenty of cash flow ,the strength of his mobile phone .
Maybe the risk is ,Netease afterwards online after the new point of growth is the mobile phone or pig .Tencent products :do the hardware software .At the same time micro message is so far the only really in the mobile phone firm on the products .
Price :Penguin on the Chinese Internet first chair for many years,gucci sito ufficiale, with its volume can afford the price war .Channel :Tencent products for users of the monopolized let all people feel fear, even China Mobile fear three .
Zhou Hong publicly expressed the worry about ,louboutin soldes,Tencent into the mobile phone market .Sales force :because of incomparable channels ,marketing is not particularly important .Comments: calm .
There is grain in the hand ,chaussures louboutin,do not fear in the hearts .Look at present Tencent do a good job in the micro message as the core application platform ,let users and developers and users are stuck on it ,louboutin pas cher,it was a natural entrance .
Search ( Sohu ) products :the Android mobile phone input method after micro message ,micro-blog in third ;number communication management ,map location service ,and air superiority secret new products have great potential .
The Sohu News APP installed capacity is also ranked in the first of its kind, Sohu Video APP also continued to rise .Price :focus on software and services ,do not make price war .Channel :Sogou input method is the Chinese third big client ,web search traffic in second ,peuterey spaccio,Sogou high-speed browser user number is broken through 110000000 .
At the same time, with a mature line channels .Sales force :the industry that search marketing executive force steady rise .Comments: the successor .Search is the two fastest growing a Internet Co ,technology innovation is driven by a high growth but also allow the industry to impressive .
Wang Xiaochuan the more we do mobile phone ,more safety .He is an outspoken ,will focus on services and more mobile phone manufacturers ,their will be more competition .Can say ,search technology innovation capacity and layout have a great opportunity to catch up from behind .
Products :admittedly, Sina Sina micro-blog has become climate ,especially to occupy a large amount of mobile Internet fragments of time .Price :the biggest problem is the micro-blog progress of the business is slow ,christian louboutin,to invest huge mobile phone powerless .
Channel :portal + micro-blog enough to become effective path .As for Mcglaughlin .Sales force :as a media portal and platform of sina micro-blog ,ability to sell without doubt .Comments: soy sauce .
Before also had been ready to roll, Sina micro-blog mobile phone ,finally nothing below .In fact,louboutin soldes, Sina like Tencent as dedicated to the core application and commercialization is perhaps the right path .
The other Internet Co in the crowd .As for coal bosses ,Luo Yonghao and other media ,their participation to make the game more exciting, but will not have a substantive impact .What is the entrance ?Bosses say entrance ,in the gamble .
So what is the entrance ?When the mobile phone Nokia do ,it is not the entrance ;when copycat machine hot ,it is not the entrance .When Apple set artwork hardware design ,powerful iOS system software ,rich APP shop services, and to strong change user cognition and habits ,it did not become the real entrance .
Therefore ,I agree with my friends. Maerjielatu view -- entrance is first of all a user concept ,rather than the product concept .Become the entrance is not the key to product by using frequency is high ,gucci sito ufficiale,depending on the user level and behavior habit .
For example ,when a user that the Internet is going to portal portal is the entrance ,when the user chat QQ is the entrance ;when the user habits in a box for entertainment and search is the entrance ;when a user viewed from a safe steward software to safety is the 360 entrance.
When the user shopping like drinking ,search ,micro-blog and reviews are entrance .Now ,the giants that the user machine from what took out his mobile phone ,mobile phone itself should be the biggest entrance ,and then as the PC Internet era we spell preloaded machine into their own software ,thus obtaining traffic into cash .
This logic can become a reality ?Risk prediction of a ,China does not appear as the iPhone market position super ,software the long run will be determined by the market as a replacement for APP ,because this is the spirit of the Internet the intrinsic requirements .
And the method is, your product ( position ,experience and promotion ) can really become the habit of the user .What world war ,are floating clouds .( Note: kuan-hsiung Wang Department of the senior people ,marketing .
Related articles:
Mobile phone is not the hardware itself, but that it has become the largest mobile Internet and the user points of articulation ,and naturally became the biggest entrance to the mobile internet .
The iPhone global crazy hot ,apple ,Samsung to devour the whole industry 95% of the profits,let the giants scramble for .According to the latest CNNIC report ,as of 2012 6at the end of the month,China mobile phone netizen dimensions beyond the first desktop computer user ,achieve 388000000 ,mobile phone users ratio rises to 72.
2% .The entire Internet from PC end to mobile phone terminal transfer irreversible historical trend ,louboutin pas cher,make mobile phone instantly become the Internet giants have to compete for the strategic highland .
In June, set up only 2 years of millet company success of the third round of financing of $216000000 ,investors in the millet gives the valuation is :$4000000000 .Please allow me to emphasize ,this is Chinese Internet and China business circles throughout history,gucci borse, from scratch to one billion $ in the level most quickly .
Let Lei Jun with millet won the super game of the first disc ,is the wild growth of intelligent mobile phone market .Smell money .the crocodiles rush on like a swarm of hornets .Over the past year, Baidu ,Shanda, Netease ,360,the main Internet giants come one after another .
And Tencent ,Sina and other secret Sogou ,layout ,not to mention Huawei ,ZTE and other huge volumes of mobile phone manufacturers ,as well as the Meizu ,second line manufacturer .In the hot ,even the coal boss ,Luo Yonghao that since the media have to squeeze in play .
They do the enthusiasm of the mobile phone ,not by Apple continued strong and millet first-mover advantage the quench .The war of entire industry intervention program, I call it the Internet of the first world war .
Whether millet Lei Jun ,or 360 of theZhou Hong brothers ,the Internet mobile phone business logic reached unusually consistent :hope from the hardware terminal path master mobile Internet entrance .
However ,this is a false proposition, is it right? ?I still want to leave time to do answer ,because all modes are try out ,the internet no prophet .Here I would like to explore is ,the super game game player fighting ?Their roles and what are they? As a marketing veteran ,I 4Pportfolio theory faithful .
Because of Mccarthy deep, is 4Preal insight into the essence of marketing and constant .That would sell capacity = product + price + + marketing channels .The following brief analysis ,used the 4P mobile internet war the nine major war party .
The main products :millet in mistress wars quality has been questioned ,from the intervening time ,gucci,shipments ,the pressure of competition ,the estimated quality is relatively stable ,at the same time have meters chat software support .
Price :millet started 1999strategic advantagehas been later wolves more ruthless price bite and become a disadvantage ,but millet financing make it has the energy hits the price war .Channel :the telecommunication operator mature line channels, and millet + ALL + ally ,Lei Jun online channel .
Sales force :in just 2 short years to build the millet fans economy ,this record is to be broken .Comments: the leader, although the leader is temporary .Risk :single product profit is the opponent down at the same time a year in a rhythm can ensure coverage ,if M chat and other line under the ecological system has not formed the difference, it will quickly narrow advantage .
360 products:the Internet services, Zhou Hong of Chinese common user understanding and skill recognized .In the new field of hardware and launched a mobile phone Huawei and Haier full coverage strategy ,making the overall quality can keep step with like millet .
Price :at present 999 yuan series is an advantage ,through the window to save huge marketing costs make product benefit .The price space depends on the pattern itself shipments ,peuterey prezzi,more variable .
Channel :Qihoo itself has very strong 360 bodyguard,window to sell mobile phone is a great pioneering work .Currently millet camp challenged its conversion rate is lower than 3/10000 .Sales force :Internet slobber warfare ,such as second 360admission,no one dares to say first ,louboutin pas cher,but selling mobile phone spell not only online .
Comments: the showstoppers .360 alwayslet others do not make money is strong, their ability to make money in general ,peuterey outlet,chaussures louboutin,scarpe gucci,in the mobile phone market seems to be so .But don 360anti-virusis considered showstoppers ,although this time no longer have similar to free VS charge strategic advantage .
Risk is the machine pop sales conversion rate ,it will have a direct impact on the confidence of the mobile phone manufacturers .Baidu Baidu product :look at the mobile phone only with partners such as Dell shallow custom ,built-in Baidu cloud services ,but not much product differentiation .
Price :as China Internet Co ( no one) ,Baidu has enough cash to his mobile phone ,peuterey outlet,but for many years to ensure that 90% of the resources to search used to bank discount .Channel flow :as king ,baidu only in the home or mobile phone users search for pushing the introduction results ,can get amazing results ,conversion rate of more than 360 .
Sales force :like Baidu genes generally robust .Comments: trying to .With years of trying ,baidu electronic business client tasted ,it always was busy watching .It is not from the terminal ,but from the cloud to seize the mobile internet .
Maybe the real risk in Baidu ,except for second things made outside of search the courage ,the courage of Sike in the end .Tasted not great .Products :Alibaba and Tianyu cooperation Ali cloud mobile phone echo seems to be general ,but the gamble Ali cloud OS if and Alipay Taobao strong application depth is very alarming through power .
Price :at present the group itself is raised a large sum of money to buy back shares, gamble mobile phone financial limited .Channel :Taobao itself user amount will not be underestimated .
Don explain .Sales force :over the years to build a China PR case models of Ali marketing team ,once with a good product to summon wind and call for rain .Comments: the gamblers ,peuterey prezzi,Alibaba has chosen a very dangerous road -- do system ,a big bet to win big,christian louboutin pas cher, big bet big .
This is also consistent with Ma Yun style ,do not take the unusual way ,christian louboutin,eat ,eat the fat cake !Can ?Turn around and go ,its industrial chain is too thick .Products :grand grand force has been the lack of a strong product gene ,box and e-book is a case in point ,but the grand content chain big enough .
Price :Grand also being privatized ,to mobile phone how much money do not say it ,just look for the network Disney mobile phone number to hit the road .Channel :a grand system online coverage and push team .
Sales force :Grand also needs to prove itself in the promotion of the ability of hardware .Of course ,before the marketing is the core products in general .Comments: the stopgap .Chen Tianqiao is Chinese Internet real strategist ,content + hardware ,this is a must do ,regardless of the success or failure .
Risk is an old problem: how to make suffer the market to welcome the first-class hardware products .For the big ,important not only to participate in .Netease :Netease product product gene and up to 25 APPlet people see a slightly higher .
The price of power :Ding Lei has claimed that the price will be lower than one thousand yuan .Channel :Netease mailbox and APP clusters have a strong push capabilities .Sales force :from the portal ,online games to APP ,Ding Lei is not weak in marketing .
Comments: participants .Ding Lei in the Chinese Internet is known as the do not see the rabbit is not spread eagle .Netease itself with plenty of cash flow ,the strength of his mobile phone .
Maybe the risk is ,Netease afterwards online after the new point of growth is the mobile phone or pig .Tencent products :do the hardware software .At the same time micro message is so far the only really in the mobile phone firm on the products .
Price :Penguin on the Chinese Internet first chair for many years,gucci sito ufficiale, with its volume can afford the price war .Channel :Tencent products for users of the monopolized let all people feel fear, even China Mobile fear three .
Zhou Hong publicly expressed the worry about ,louboutin soldes,Tencent into the mobile phone market .Sales force :because of incomparable channels ,marketing is not particularly important .Comments: calm .
There is grain in the hand ,chaussures louboutin,do not fear in the hearts .Look at present Tencent do a good job in the micro message as the core application platform ,let users and developers and users are stuck on it ,louboutin pas cher,it was a natural entrance .
Search ( Sohu ) products :the Android mobile phone input method after micro message ,micro-blog in third ;number communication management ,map location service ,and air superiority secret new products have great potential .
The Sohu News APP installed capacity is also ranked in the first of its kind, Sohu Video APP also continued to rise .Price :focus on software and services ,do not make price war .Channel :Sogou input method is the Chinese third big client ,web search traffic in second ,peuterey spaccio,Sogou high-speed browser user number is broken through 110000000 .
At the same time, with a mature line channels .Sales force :the industry that search marketing executive force steady rise .Comments: the successor .Search is the two fastest growing a Internet Co ,technology innovation is driven by a high growth but also allow the industry to impressive .
Wang Xiaochuan the more we do mobile phone ,more safety .He is an outspoken ,will focus on services and more mobile phone manufacturers ,their will be more competition .Can say ,search technology innovation capacity and layout have a great opportunity to catch up from behind .
Products :admittedly, Sina Sina micro-blog has become climate ,especially to occupy a large amount of mobile Internet fragments of time .Price :the biggest problem is the micro-blog progress of the business is slow ,christian louboutin,to invest huge mobile phone powerless .
Channel :portal + micro-blog enough to become effective path .As for Mcglaughlin .Sales force :as a media portal and platform of sina micro-blog ,ability to sell without doubt .Comments: soy sauce .
Before also had been ready to roll, Sina micro-blog mobile phone ,finally nothing below .In fact,louboutin soldes, Sina like Tencent as dedicated to the core application and commercialization is perhaps the right path .
The other Internet Co in the crowd .As for coal bosses ,Luo Yonghao and other media ,their participation to make the game more exciting, but will not have a substantive impact .What is the entrance ?Bosses say entrance ,in the gamble .
So what is the entrance ?When the mobile phone Nokia do ,it is not the entrance ;when copycat machine hot ,it is not the entrance .When Apple set artwork hardware design ,powerful iOS system software ,rich APP shop services, and to strong change user cognition and habits ,it did not become the real entrance .
Therefore ,I agree with my friends. Maerjielatu view -- entrance is first of all a user concept ,rather than the product concept .Become the entrance is not the key to product by using frequency is high ,gucci sito ufficiale,depending on the user level and behavior habit .
For example ,when a user that the Internet is going to portal portal is the entrance ,when the user chat QQ is the entrance ;when the user habits in a box for entertainment and search is the entrance ;when a user viewed from a safe steward software to safety is the 360 entrance.
When the user shopping like drinking ,search ,micro-blog and reviews are entrance .Now ,the giants that the user machine from what took out his mobile phone ,mobile phone itself should be the biggest entrance ,and then as the PC Internet era we spell preloaded machine into their own software ,thus obtaining traffic into cash .
This logic can become a reality ?Risk prediction of a ,China does not appear as the iPhone market position super ,software the long run will be determined by the market as a replacement for APP ,because this is the spirit of the Internet the intrinsic requirements .
And the method is, your product ( position ,experience and promotion ) can really become the habit of the user .What world war ,are floating clouds .( Note: kuan-hsiung Wang Department of the senior people ,marketing .
Related articles:
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